A Collaborative Book Created Through Facebook

(image courtesy of flossmanuals.net)

This example of how Luis Casadevall, one of the most prominent creative minds in the Spanish advertising business, created a collaborative photo book using Facebook (from PSFK) points to a whole range of possibilities.
Amongst these are:

- using the platform as research tool for consumers/communities to share how they feel about a brand through the section of images and their feelings about them (provided of course they can add their own images).

- using the platform to collaborate with consumers in helping define or refine a brand's communication - from tone of voice to personality to choice of people and environments through and in which it is seen.

- comparison of client/agency produced brand books (does anyone do these anymore) with what the consumer perceives, feels or wants - a visual version of Noah Brier's Brand Tags, if you will.

Of course it doesn't need to be confined to images and text....video could make it a whole lot richer...and of course it clearly doesn't need to be confined to Facebook either.

Doing By Not Doing

via neilperkin.typepad.com

This is from the Google Zeitgeist earlier last year, but it deals with the issue of leadership and collaboration through the metaphor of conducting orchestras. He points to the importance of opening space for interpretation within organisations and the price of over- control; what he calls "doing by not doing". It seems to me that the same metaphor can be applied to the development of "social' strategies and initiatives as well as organisations. And it looks likely to be a challenge for brands in the social space for a fair while to come. It calls for a clarity of vision and a high degree of confidence and understanding (empathy?) of the role of the brand and its relationships with its communities. Well worth half an hour to watch.

Posted via web from mini-mitchado's posterous